Giraffage – “Chocolate”

GiraffageWill Giraffage‘s track “Chocolate,” to quote Tom Waits, “change your shorts, change your life, change your life, change into a nine-year-old Hindu boy, get rid of your wife?” Nope, it sure won’t, but is it adorable? Yes. It is adorable.

Is it even more adorable knowing that it was written from the perspective of Giraffage’s Chihuahua, named Chocolate, and includes frequencies only dogs can hear? Well, now we’re just getting into internet meme-levels of adorability.

And, why this track wasn’t released with a three-minute video giving us a Chocolate-eye view of the world or just, you know, Chocolate rolling around on the ground, I will never know. Do I have to do all the marketing around here?

No worries. I’m sure Giraffage (aka Charlie Yin) will be fine. He’s rocketed from San Fran bedroom producer to Fool’s Gold label artist in about the time it took me to write this sentence. “Chocolate” is the second single to be released from his forthcoming EP No Reason, out November 18. The first single, “Tell Me,” is less dog-centric, but equally joyful.

For a guy who cut his teeth on R&B remixes, including Janet Jackson’s “Someone to Call My Lover” and The Dream’s entire Love/Hate album, he’s coming out strong with tracks that showcase a coherent, original sound: slowed-down and diced-up vocals, dreamy synths, and percussion that might be best described as percolating.

Mr. Yin will be taking his show on the road in 2015, and if you’re lucky enough to live in Miami, check him out at Fool’s Gold DAY OFF Miami on December 7 with Danny Brown, A-Track and DJ Mustard.

In the meantime, get into Chocolate’s fuzzy, little head with Giraffage’s homage to a day in the life of a dog. I hear they’re good spiritual role models, but then again, I live in California.